5 Steps to Transformative Speaking
1) Call-to-Action (CTA; your last words): clear and simple statement of what the audience should do next after they’ve listened to you. Most emphatically, this is not a summary or a closing or a thank you.
2) Craft your Key Points (KP): 2 or 3 statements of intention, confidence or fact composed of 4-7 words. The Key Points must drive your audience to agree to the Call-to-Action.
3) High Impact Content Mix (HICM): This is all the content that makes your speech or presentation interesting, engaging, impactful, surprising, mysterious, and challenging. You will choose HICM to precede your Key Points, so that by the time you state your KPs, the audience will be able to say “oh yeah, I get it.” Your HICM fills the bulk of the time you speak. HICM does not require, nor is it confined to, slides.
4) Attention-Getting Opening (AGO): Notice that you craft your opening last. By the time you’ve crafted all the rest, you’ll know very clearly how to open with attention-getting content. This is never “Thank you for that introduction” or “Good Morning, I’m glad to be here. Today we’re going to talk about…”
More on 5 Steps to Transformative Speeches and Presentations.
Only after you’ve crafted your speech/presentation following the first 4 steps, will you begin Step 5, Be Yourself, Polished..
All of my clients learn the 5 Steps to Transformative Speaking and how to apply them to any and every presentation, on any topic, for every audience and length of time.