Wealth managers and financial advisers have to carefully watch that they comply with many rules. Often they publish newsletters that include pre-approved content, also known as canned content. They’re safe and boring! One adviser decided to keep top of mind with her clients by writing only about everything except financial stuff. Her adventures, family, reading, … Continue reading Be Like This Financial Adviser: Not Boring!
The HVAC/plumbing company got my business when they offered membership in their Concierge program. I loved the promise of special attention and priority scheduling. Imagine my disappointment when these did not materialize when I needed bathroom repairs. Most disturbing was that the customer service rep lied to me, thinking I would be too ignorant to … Continue reading Why Would an Owner Ignore a Customer?
You need these three components to reach your series of small goals:
- Very specific goals with clear boundaries
- Goals based on existing elements in your company
- Complete commitment from the owner or executive
These reactions indicate desire, want or need. In other words, demand. To boost revenue, your company must initiate and pursue a marketing effort that creates demand, as well as one that positions your company top of mind with your current and recent buyers.
What does this mean for the private business owner? It means that there’s more emphasis than ever on what contributes to a company’s value. Whether yours is a small lifestyle company with $1 million revenue or a mid-size tech company enjoying $5-20 million in revenue, you should be thinking about company valuation.
When you’re so tightly scheduled that you have no time to either take or make an unexpected call, you’re in trouble. Your schedule is controlling you, to your detriment. Most people act on their schedule not yours. Opportunities pop up when the time is right, not when you have a half hour. I recently got … Continue reading Make Time for “Pop-ups”
This high rate of rejection is especially true when the company is offering services and products based on intellectual capital. This includes the usual suspects such as CPAs, business lawyers and consultants of all types.
He wanted to double the company’s revenue in three years. He’d poured over his financials–P&L, balance sheet, cash flow statement—and had created versions forecasting different revenue and expense scenarios. While he could see the revenue target he needed to hit, and the cost goals that would boost profit, he kept asking me “How do I make these happen?”
When you need a product or service fast and your mind quickly goes to ONE firm, you’re indicating that company is top of mind.
Which spot is better for your company to occupy in the minds of others?
Such a simple thing, a friendly greeting between strangers. Even though I may never see that man again, I’ll remember feeling welcomed as I walk past his house.
What would happen if every single one of the people who call or visit your company experienced a friendly greeting?