Business Development and Sales Professionals
You’ve got sales goals, numbers to meet or beat, competition to overcome….
Robust!
Best of Breed!
Lessons Learned!
Proven processes!
And countless other typical buzz words will NOT win you the business
Neither will … slide after slide of features and benefits
Nor … boiler-plate bullets, soulless processes and sterile approaches
Not even … perfect color palettes, graphics and templates
What works in print does not work in person
With ever-faster technology your audiences have been trained to process many images and sounds faster than ever.
Successful speeches and presentations are not written documents delivered by mouth
Knock out speeches and presentations that result in your sales or Orals that win commercial and government contracts attract and engage your audience’s visual and auditory processing centers. These change over time as the environment changes. What worked as recently as three years ago doesn’t work today.
Just think “iPad” and “smartphone” and you’ll get the picture.
Know Your Real Competition
Your competition is not what you think it is…
Hundreds of stimuli are competing for your audience’s attention—especially myriad incoming messages (text, video, audible) that tempt people because they are fast, exciting, surprising.
Your speech or presentation is competing with every other message your audience is receiving.
Your self-interest is competing with the interests of the audience. They only care about you when you have told them—passionately, authentically and startlingly–that you care about them.
Presentation rules—outdated and based on mistaken premises—are preventing you from connecting with your audiences and moving them to action.
If you catalog the rules you’ve been taught or absorbed from observing others, you’ll find that they are all about you and your information.
Instead follow rules that are based on what is needed and preferred by the audiences.
Inspire Them First…Inform Them Later
That’s what Speakonomics!™ does—teaches you how to put the audience first, and then become your polished, natural self.
How is your presentation so compelling that your audiences have to pay attention and take action?
Speakonomics! ™ Inspire Them First…Inform Them Later