My philosophy of Singular Focus is that paying deep, exclusive attention to achieving one well-defined outcome will give you much greater results in less time than if you pay weak, scattered, shallow attention to several outcomes at the same time.
In other words, go narrow and deep for 30 days on each Focus Area
In only 30 days of singular focus on one Focus Area, you’ll achieve dramatic results. After a mere 6 months you will enjoy across-the-board and self-sustaining improvements in all 6 Focus Areas.
Because these are the six outcomes that are never static or final. There is no ceiling. New growth and improvement is possible over and over again.
◊Maximize topline revenue: this encompasses all revenue from all products and services and from all buyers. The faster you grow your topline revenue, the more understanding you have about your buyers and the perceived value of your offerings.
◊Maximize best buyer revenue: When your best buyers each spend more with you, you accomplish three results: 1) increase the buyer’s commitment to your company; 2) learn more about them, allowing you to innovate new high-value, high-profit offerings for them; 3) create momentum for ever more high-value, high-profit offerings that they will appreciate.
◊Maximize per employee revenue: Singular focus on this leads you to increase the value of your offerings while maintaining current employee costs. This is not about cutting employee costs. Build up the value each of your employees contributes.
◊Maximize sales cycle speed: A dollar today is worth more than a dollar next month or next year. You’ll use these dollars for other growth efforts; to reduce your borrowing or financing costs; and to increase funds available for investing. The costs of sales are less and personnel are freed to go on to other sales. Also, your best buyers will appreciate a simpler, more efficient buying process, further increasing your value to them.
◊Maximize Owner Well-being: As the chief executive or entrepreneur/founder you carry the majority of the stress of success on your shoulders. Stress comes from three areas: the need for revenue; the competitive landscape; and your business reputation. Applying singular focus to understanding and improving how the owner or chief executive is involved with these areas leads to reduced owner stress.
◊Maximize owner wealth: Net profit (EBIDTA) is the basis of valuation and valuation is important for estate planning, financing, or selling the business. Furthermore, applying singular focus on building owner wealth increases the number of best buyers for your high-value, high profit offerings. You will make decisions about who you see and meet, how you spend your time, and what you read by continuously asking “is this option helping me build owner wealth?””
The owner or executive can too easily put off paying attention to building owner wealth in favor of other daily demands. Applying singular focus on building owner wealth for a month will greatly increase that wealth.
Why Singular Focus on one Focus Area at a time?
Because singular focus:
Let me know how it goes. I would love to do a case study of your process and results. Email firstname.lastname@example.org