Isn’t It Time You Got
Real Help?
What I’m going to teach you is how to give your most compelling speeches to every audience…to boost your career, your reputation, and your income
But first you should really...
Clear Your Head, Open Your Mind and Forget Every “Rule”You've Ever Learned About Public Speaking
The old 'rules' are MYTHS that hurt you—they are Ice-Cold and they freeze out your audience--
Ice-Cold MYTH #1
Imagine the audience in their underwear...how ridiculous is that for an executive or professional? Gain confidence by imagining the audience as well-dressed business people, respectful and eager to embrace your message.
Ice-Cold MYTH #2
Tell the Audience what you’re going to tell them...your audiences are too smart and quick for boring speeches. Grab and keep their attention the way blockbuster movies do. Each word and idea is carefully chosen to make an impact that they cannot resist.
Ice-Cold MYTH #3
Be absolutely certain your slides are perfect...Presentations are not slide shows or Hollywood movies. Presentations are about the audience’s needs and the challenges of their everyday business life—and the audience knows and accepts that business life is not perfectly formatted. Passion is far more important than perfect.
Ice-Cold MYTH #4
You must be perfect...you must be knowledgeable, passionate and interesting. When you use scripts and text heavy slides to ensure that you’re perfect you get two results, neither of which is helpful to you. Scripts and text bore the audience and make them wonder what you really know—that is, can you speak from inner knowledge or are you just repeating what others have assembled?
Ice-Cold MYTH #5
You must stand quietly off to the side...you must take control of the presentation space. Stop thinking slides=presentation. Stand front and center, which is known as the power position. Put your screen and slides off to a side. If the screen is fixed in the center of the presentation space, stand close to the edge of the projected image, move across the space frequently and get as close to the audience as you can.
Ice-Cold MYTH #6
Lecterns give you importance (and are a safety net)..these blocks of wood are a barrier between you and your audience. The most significant difference between a live presentation and a filmed one or a printed document is the “live and in person” factor of the speaker. Audiences want to connect with you. They’ll like you and your message much more if they feel the personal attachment that develops when you’re directly in front of them without a wooden barrier separating you from them.
Ice-Cold MYTH #7
Facts and logic about your topic are the only acceptable content for a business presentation...audiences appreciate these when they’re presented in interesting and innovative ways. The human brain requires context and creativity to stimulate learning, memory and retention. Couch your facts, figures and logic in stories and other creative forms of leading materials so the audience will have a means to retain your points and facts.
The Great Speakers Guide to COOL* Speaking explodes these myths and
gives you public speaking tips you can take to
the bank
What is COOL Speaking?
Creative
You adapt practices from creative fields such as movies, advertising and marketing into your presentation content and delivery style. You apply proven knowledge about human behavior to your speeches in order to attract and motivate your audiences.
Original
You get out of the ruts created by habits, by copying other speakers or that are insisted upon by people whose reasoning is "that's the way we do it." The "way we do it" is all about you and your company, when your presentations should be about the audience and meeting their needs.
Outsized
Your presentation and your delivery can be larger than life--and definitely larger than the parameters of presentation software. Bring life and vitality to even the most statistical or technical or structured information, through the use of stories, quotations, and references to popular culture.
Liberated
Stop believing old 'rules'’ that increase your fear, make you talk down to the audience, and turn you from the intelligent and knowledgeable expert you are into a talking head.
$$$$$
CEOs: Your outside stakeholders—investors, banks, stockholders—demand results today. There are no second chances when it comes to speaking to them—get it right or they'll leave you for a better investmentLearn the truth about the old, ice-cold public speaking myths that don't work
- Public Speaking is more frightening than death...unless you prepare
and practice - It's your presentation and you're the star...actually the audience is the star
- There are lots of rules to follow to be a great presenter...there only TWO rules for great public speaking
- Gestures are distracting...gestures help the audience pay attention
to you - Tell 'em, tell 'em, tell 'em...better to think Preview, The View, Review
- Different types of presentations have different requirements...audiences always care about the same things
- Business presentations are different from other types of presentations...audiences never tolerate being bored
There's more...
- Audiences just want the facts...audiences remain interested by variety
- Inject humor throughout your presentation...find the humor in everyday life
- Just tell a story and people will listen and remember...be a story crafter not a reporter
- Your personal poignant stories will motivate people...when you make your story their story
- Your presentation must be perfect, so you should write a script and memorize it...speak from your inner knowledge, passion and authenticity
- PowerPoint makes presentations audiences will listen and respond to...you must avoid death by Power Point
- Handouts should provide all the information being presented so people have a reference to look at afterwards...speak memorably and save time and money on handouts
As if that's not enough...
- Introductions should focus on credentials in order to qualify the speaker...audiences are hungry for appetizers, not dry facts
- Any kind of audience participation is good...you can design audience participation that helps your message stick
- End your presentation with questions from the audience...end your presentation with your own prepared closing and call-to-action
- The audience doesn't like a number of presenters popping up and down...audiences love the best speaker for each and every part
- The audience needs each speaker to introduce the next speaker...audiences adjust very quickly so don't bore them
- The speaker should adapt to the physical setting provided by the organizers of the event...audiences want speakers to work for them not for the physical surroundings
- Practice makes perfect...perfect practice plus rehearsals makes perfect
Does COOL Speaking really make a difference?
The sales teams from 13 of my client companies applied my COOL speaking approach to their presentations for customers and won $8.2 in new business
"Companies with the most effective communication programs reported a massive 47 per cent higher total return to shareholders from 2002 to 2006, compared with companies that communicated less effectively." Nic Paton, Management Issues, Dec 2007
High-achievers confirm that exceptional presentation skills have accelerated their climb up the career ladder
Has this happened to you?You're just about ready to step in front of the audience. "Imagine the audience in their underwear," you remind yourself, so you take a peek at one man, and imagine seeing his bright red boxers patterned with cupids and hearts. You picture that woman over there in one of those little nothings from Victoria’s Secret. These visions are so unnerving that you shake your head to get rid of them.
Then you clasp your notes tightly in one hand, and put the other hand in your pocket as you walk onstage. While you’re saying, "Good Morning, my name is John Smith. Today we're going to talk about how to increase our company’s performance," you’re looking at the foreheads of everyone in the audience, so that you don’t really have to make eye contact with anyone, but they’ll think you are.
You keep your voice in a narrow middle range, and speak at a steady, regular pace. You check your notes frequently to be sure you’re saying everything exactly right.
Somewhere along the way, you realize that the audience is stone still. You peek at their faces and see nary a smile, nor a head nodding in agreement. Time seems to creep along, and you wonder if the end of your presentation will ever come.
Finally you close with your summary, there is scattered polite applause, and you escape from the stage, vowing never to give another presentation.
It doesn’t have to be this way!
The way I see it...
- Every speaker deserves the best information...to make the best impression
- Every speaker deserves to know what really works..to be appreciated by the audience
- Every speaker deserves the right tools...to make a profound difference in the world
- Every speaker deserves to understand what grabs people's attention…to give the audience a take home message they won't forget
- Every speaker deserves to speak with confidence and poise...to enhance their status and reputation
- Every speaker deserves to learn from the best teacher...to adopt and apply the best public speaking practices
The Great Speakers Guide to COOL Speaking will give you everything you deserve—change the word 'deserve' to
have earned
Can you risk relying on the bad old MYTHS for even one more speech?
What if the next best opportunity of your career is right around the corner?
- You never know who will be in your next audience
- You never know what promotion you may get if you’re a highly regarded business speaker
- You never know when a client or customer may select your team on the strength of your presentation
The Great Speakers Guide to COOL Speaking just might be the best career advancement investment you’ll ever make
on your speaking success.
Bonus #1
This Workbook goes beyond a discussion of my Speech Development System™ and helps you apply it to every speech and presentation you have the opportunity to give. This presentation tool has supported hundreds of business speakers on every topic and for every audience. ($100.00 value)
Bonus #2
Your status and reputation will increase as the number of audiences you speak to grows. Learn 5 proven ways to generate speaking opportunities that fit your career goals and revenue growth strategies. ($72.00 value)
Bonus #3
This download spells out details of the 7 business story types including what they are, why you would use them and how to incorporate speaking style elements in your delivery of your business stories. ($39.00 value)
The Great Speakers Guide to COOL* Speaking
*Creative, Original, Outsized & Liberated
is an exceptional value...
For only $19.00 you get benefits worth $1000’s of dollars...
Career advancement—the sky's the limit--at what salary and benefits?
More sales—how many more sales worth how much more?
More clients—how many more at higher fees and for more services?
And it's like a Coach on Call—you'll always have the answers to your public speaking questions right at your finger tips
FAQ
Susan, how are you better than other public speaking experts?
I am the expert on helping real business speakers incorporate real speaking tips into their presentations because I have firsthand knowledge of what their problems and challenges are.
I have worked with and coached thousands of business speakers and collected all of their real problems and frustrations. That’s what my book is all about—the real problems business speakers like you face every day. My approach to business public speaking is successfully applied across corporate America day after day.
Susan, how do I overcome my fears of public speaking?
When you learn and apply a systematic approach to developing your business presentations you take control of what seems to be an out-of-control activity. The control gives you confidence.
Then you do step-by-step practicing, adding a bit more in each practice. Finally, you learn how to create a rehearsal situation for yourself. By the time you get to the actual presentation in front of your real audience, you are quite ready and will speak confidently, even if you still have some residual nervousness.
Susan, how do I break out of doing the things the old way?
First you need to recognize the speaking habits you have or that are typical in your company. Each Ice-Cold myth in COOL Speaking is an example of an old habit.
Then you approach them one at a time, substituting new practices to take the place of the old ones.
When you consciously build up your new habits and practices, you’ll easily outgrow the old ones.
Susan, are you saying power point slides are no good?
I say that power point slides must be used to back your speaking up. YOU are the presentation and your slides must serve you. NOT the other way around!
Slides must be used sparingly. Display some for just a few seconds, then turn them off and speak. Even when you’re using slides, you don’t have to have a slide for every idea.
Slides must have little text and simple images. The worst mistake speakers make is putting too much on their slides. A few words that serve as a trigger for you and as bait for the audience are more effective than text heavy slides.
The ‘bells and whistles’ of slide software only take the audience’s attention away from you, so don’t use them.
When you can use an image—either an original drawing or a photo, not clip art—to emphasize a point, do it. Show the image, then turn it off and speak.
Susan, I don't have a lot of time. How can I give great presentations without spending too much time on them?
Start with a timeline and think of it as your budget. Decide on the maximum time you will spend then break it down into segments that you 'spend' on different components. Many of my clients allot themselves 3 hours to prepare for a 30 minute presentation with 10 slides.
Components I recommend you include are:
- Audience profile
- Call-to-action
- Key points
- Leading materials for your key points
- Attention getting opening
- Creating slides
- Practices
- Rehearsal
Click here to Invest NOW
in your copy of
The Great Speakers Guide to COOL* Speaking
Creative, Original, Outsized
& Liberated
When you make your investment NOW you'll receive an extra Bonus! This extra bonus ends at midnight tonight,
I will personally review your speech outline by email---
That's right, send me your one page or one slide outline and I'll reply with
my feedback to you.
You'll know for sure you are on the right track to the sale, the career boost or the great market impression your speech is intended for.
This Bonus alone is worth $150.00. Take advantage of this limited time offer. Click here to buy now.
Why buy The Great Speakers Guide to COOL Speaking?
- Overcome your fear of public speaking...to be regarded as a knowledgeable leader
- Grab the audience from the first word...so they'll
respond favorably
to you - Keep them from getting bored and tuning you out...so they take your message home with them
- Spend less time preparing for your presentation...so you have more time for the other things you've got to do
- Get the career advancement you deserve...which leads to more prestige and higher status
- Reduce your fear of public speaking rationally...so you'll get in front of the audience that can lead to your success
It's crystal clear...
The old myths are Ice-Cold and my new rules are COOL*
Creative
Original
Outsized
Liberated
Click here to Become a COOL
Public Speaker Today!