What would happen to your business if you became a distinctive and artful speaker?
Consider the magnitude of change that resulted from these words…
“I have a dream.” Martin Luther King, Jr.
“Mr. Gorbachev, Mr. Gorbachev, tear down this wall.” President Ronald Reagan
“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”
Steve Jobs, Interview with 60 Minutes, 2003
Each of these powerful statements were distinctive and none were fact-based, logical or full of ‘business speak.’
MLK Jr. knew he had to touch the hearts as well as the minds of the country. His eloquence, the rhythmic propulsion of his ideas, the quotes that rolled off his tongue–these are what memorable, life-changing speeches are made of. How much would people remember if MLK Jr’s speech was a litany of complaints and legal prescriptions to fix them?
Ronald Reagan used four simple words to initiate one of the most significant political and systemic nation-changing moments of all of time. His advisors argued against these four words and in favor of more ‘presidential’ language. History shows that Reagan’s words worked.
Steve Jobs used the Beatles as a metaphor for a technology company’s vision and behavior. He refused to be constrained by standard process or certified best practices.
You too can create artful and memorable speeches. You too can–in fact you must–be edgy and distinctive. Take a moment now for your self-test.
What success would you and your company achieve if your speaking was as artful and memorable as that of hese three leaders?
I’d like my clients to answer that question:
“I am overwhelmed by the response to my speech. People were stopping me in the hallway at the summit, my email and twitter accounts have been inundated, business proposals are already coming together. Oh, and I have been asked to make a return appearance next year!” Mary Anne Sterling, CEO, Sterling Health IT Consulting
“Susan has a ‘way with words’ and can transform virtually any subject matter into interesting, understandable, and actionable material. She can help craft presentations resulting in a story that audiences will remember long after the presentation is over. She is gifted in dealing with her clients and inspires creative approaches with her calm yet passionate desire to see others succeed. I am grateful to have benefitted from her knowledge, skill, and ability, and encourage anyone seeking to improve their speaking skills to consider Susan.” K.W., Fortune 1000 Defense Contractor
“Susan, since working with you on my keynote, I’ve used the same principles and new skills on subsequent speeches and every one of them has been well-received.” Tom Davidson, Leadership Expert, Keynote Speaker
These clients and hundreds more turned to executive speaking coaching with me because they knew they could no longer default to the same old boring speeches and presentations their audiences have heard hundreds of times. How could your company and your reputation benefit from your own exceptional speaking?
I help executives capitalize on their strengths. After all, you’ve made it to where you are now. Speaking coaching will propel you to more success, however YOU define that. Call me to discuss your executive speech coaching needs. You are not an “off-the-shelf” person and I don’t offer “off-the-shelf” coaching. Each executive speech coaching plan is designed to meet the client’s specific and particular needs. 703-790-1424