Speakonomics!™

Four Little Words You Must Know to Make More Money

Advertisers do it, marketing experts do it, 24 hour media do it—you must do it too. What is it? It is tapping into how and why people pay attention, and what makes a message memorable—sticky and long lasting.

You're focused on the presentation or speech, so you're singled-minded. Your focus comes easily.

The audience comes in with many things on their minds. They don't start paying attention until they arrive in front of you. You need to capture them where they're at and then work to keep them with you.

Speakonomics!™

Four Little Words You Must Know to Make More Money

• Avoid jargon that causes their audiences to tune out…so they won't miss a word of your message
• Incorporate originality…so they don't bore the audience to tears
• Tell great stories (not facts & figures) to get the audience to respond to their call-to-action…so they see themselves already doing what you ask
• Get comfortable out of their comfort zone… so they're remembered for their confidence not their nervousness
• Use their own stories, key points and a few visuals…so they'll speak with passion and authenticity
• Create a rhythm and flow of the content…so the audience adopts your presentation's tag line
• Seek speaking opportunities…to promote your company to all your desired audiences

Here's what Speakonomics!™ is NOT:

• Power point slides that shine while you stand in the corner in the dark
• Statistics, process diagrams and bullet-filled slides
• Business-speak, jargon or mind-numbing technical details
• Standing rigidly behind a lectern, reciting your script
• Faking body language and voice variations
• Jokes and anecdotes that aren't funny

Speakonomics!™

Four Little Words You Must Know to Make More Money

is my unique approach to how you, the business speaker, can stimulate and excite your audience and in doing so, make more money.

 

Speakonomics!™

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