Technical Experts and Professionals (Lawyers, CPAs, PhDs)
Technical experts and various professionals have three challenges to overcome when they’re speaking:
1) They know a lot about their expertise and professions
2) It’s really hard to extract the right content at the right level of detail for each audience
3) They have to overcome narrow stereotypes about their speaking ability
When you are not actually training others to do what you do, your speeches and presentations need to provide pragmatic, dramatic value delivered through great language and examples.
- Pragmatic value means content the audience can use immediately to their advantage
- Dramatic value means opening a space in the imagination for the audience to fill with their own images
- Great language is the audiences’ language, evocative, descriptive and interesting and not your own jargon and insider’s language
- Examples are ways for the audience to experience your points or imagine their own actions. They are not detailed reports.
Technical experts and professionals flourish when released from narrow expectations held by others. Give them guidance and they turn their technical and professional expertise into stories about helping people solve important problems. Audiences don’t really care about how it works, what it looks like and how you build it; they want to know how to take advantage of the subject for their own needs.
- They do care about how they benefit from it.
- They do care about how technology and professinal expertise help them achieve their own visions.
- They do care about folding it into their own lives so they can get on with the business of serving their customers.
While technology and professional expertise is very left-brained, your audiences need right-brain food too…
Left brain friendly content
- Research
- Statistics
- Case studies
- Surveys
- Quotes
- Articles
Right brain friendly content
- Popular culture
- Sounds
- Exciting visuals
- Participation
- Stories
- Quotes
Technical Experts, Lawyers, CPAs, and PhDs…
You will grow your own repute through speaking and presentations…
You’ll be able to represent your firms at industry conferences and events…
You’ll attact customers and clients to grow your business…
When you are an exceptional speaker.
I will work with you to achieve these goals through personalized consulting and coaching. I’ll work with you and fellow expert presenters to enhance your speaking quality at a conference or event. I’ll help you plant the seeds of an outstanding speaking culture at your organization with small group workshops.
Call or write to ask for a customized project plan that will meet you needs.
Speakonomics! ™ Inspire Them First…Inform Them Later
