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Use These Simple Catalysts to Spark Revenue Growth

I love small and mid-size business owners and it makes me crazy when they say “we’ve always done it this way” or “we’re too busy” or “we’ll do it when we have time” when we’re talking about catalysts for growth.“Status quo” is “status no.” No new sales, no additional profit, no lifetime customer value. Eventually, … Continue reading Use These Simple Catalysts to Spark Revenue Growth




Do Stories Really Increase Sales? Yes, They Do!

Nod your head if you’ve heard this proclamation “Facts tell, stories sell.” Or maybe you’re familiar with the adaptation “storyselling”? Or you’ve been encouraged to practice “narrative-driven marketing.”I love the message in these variations: buyers are real people, who tend to lead with their emotions when embarking on a decision-making path. So we, who have … Continue reading Do Stories Really Increase Sales? Yes, They Do!





Pattern Breaking

The COO listened as the CEO and management team discussed their challenges and the way forward with advice and guidance from me. When he spoke he said to me “Susan, you’ll help us with pattern breaking.” This was a big revelation for all of the senior leadership team. It recognizes that when a company is … Continue reading Pattern Breaking

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