I said “you may think that not moving is the same as not losing ground. Not so. Many of the people literally passing you by are on their way to companies where they will pass you by in revenue and profit growth; in improvements and innovation; in client retention. Standing still will pretty quickly mean you are losing ground.”
Let’s look at the 5 top investments your company needs to make in order to increase high-profit revenue.
Quick review: Your buyers fall into segments: Testers, Regulars and Enthusiastic Fans. Each of the buyers gravitates to a particular price/value ratio which is represented by your Common, Uncommon or Exceptional offerings. These relationships are illustrated on the GO Curve.
Intellectual property (IP) has no boundaries. Yet too many companies handcuff their revenue growth with old choices, ironclad processes, strict policies, predetermined offerings, restricted views of their clients and their own baggage.
Buried in approach is the idea that costs will reflect the quality of the inputs. The higher the quality, the higher the price. Low quality offerings get priced lower.