Which companies excel at appreciation? In my personal experience, American Express and AAA Mid-Atlantic are exemplars of appreciation. Not a time goes by when the person I’m speaking with doesn’t thank me for my many years of business. They know what I like and cater to my personal preferences.
Since she was willing to help me, I sent her the mock-up. Within minutes she sent her suggestions, which involved a small adjustment to the design, and she was completely right. I’m excited about the new cards.
You can know all of your buyers better and you can provide them with very personalized and highly valuable offerings. CEOs who are messaged to death about best practices and the resulting bland, conformist offerings, often ask me “Why would we go to all that trouble?”
Putting the company under the microscope and looking at it through the lens of each Focus Area brings many unexpected and previously hidden details to light.
What is a best buyer?
Best buyers are clients and customers who repeatedly buy your top level offerings. The specifics of what constitutes repeatedly differ from firm to firm and among industries.
My Singular Focus philosophy to business growth includes both the Focus Areas of accelerating topline revenue and maximizing revenue from your best buyers. You must have a going concern with many customers and clients before you can identify best buyers and maximize revenue from them.
The Shaw Bijou, an extraordinary restaurant concept in Washington DC, flipped that on its head and flopped. It closed after only 3 months.
The Starbucks in my neighborhood usually exemplifies the entirety of the Starbucks brand. Knowledgeable, friendly and welcoming baristas, whose service meets your expectations. Even when the line is long, I’ll be in and out pretty quickly.
For years I’ve resisted clients who wanted to dwell on mistakes in every client presentation, every meeting and every customer call. I saw that constantly dwelling mistakes imprints those mistakes in their brains. They then focus on avoiding mistakes, but of course the more they think about their mistakes, the more they make the same ones. There is no room for them to focus on their best.