Keep Your Customers Close By

Think of your business like a neighborhood. A cozy one, where everyone is friendly. And they all know you.

That’s how you bring buyers in and keep them. Visit them–don’t wait for them to visit you. Give them small gifts. Say ‘hello’ often, even if you’re passing by.

Make it clear that the neighborhood wouldn’t be the same without them. And they will feel the same about your company, again and again.

Be Like This Financial Adviser: Not Boring!

Wealth managers and financial advisers have to carefully watch that they comply with many rules. Often they publish newsletters that include pre-approved content, also known as canned content. They’re safe and boring! One adviser decided to keep top of mind with her clients by writing only about everything except financial stuff. Her adventures, family, reading, … Continue reading Be Like This Financial Adviser: Not Boring!