Use These Simple Catalysts to Spark Revenue Growth

I love small and mid-size business owners and it makes me crazy when they say “we’ve always done it this way” or “we’re too busy” or “we’ll do it when we have time” when we’re talking about catalysts for growth.“Status quo” is “status no.” No new sales, no additional profit, no lifetime customer value. Eventually, … Continue reading Use These Simple Catalysts to Spark Revenue Growth



Do Stories Really Increase Sales? Yes, They Do!

Nod your head if you’ve heard this proclamation “Facts tell, stories sell.” Or maybe you’re familiar with the adaptation “storyselling”? Or you’ve been encouraged to practice “narrative-driven marketing.”I love the message in these variations: buyers are real people, who tend to lead with their emotions when embarking on a decision-making path. So we, who have … Continue reading Do Stories Really Increase Sales? Yes, They Do!





How To Create Long Lasting Business Relationships

We’re reflecting on what it takes to create a business that lasts and is of lasting value, during this, our 20th year. Among the top 5 practices is a company’s commitment to creating long lasting relationships. Too many current business practices do the exact opposite. Are your one-on-ones really one-and-dones? How many times have you … Continue reading How To Create Long Lasting Business Relationships


What’s In Your Mind?

“What do you think is the key to long-term success?” is the question I’m most frequently asked when I’m speaking about how to creating lasting business success. My answer is “The mindset of the owner.” There are, of course, many things in the mind of the owner. What I’m referring to are the over-arching ideas … Continue reading What’s In Your Mind?


How to Raise Fees and Prices and Keep Your Clients and Customers

How do you get to celebrate a 20th company anniversary? Or even a 1-year or 3-year anniversary? You bring dollars in the door. Without revenue, you have no business. Unless you’re a Silicon Valley unicorn that has attracted millions of dollars for an idea, your company expends a lot of effort and energy on bringing … Continue reading How to Raise Fees and Prices and Keep Your Clients and Customers