Clients and customers love innovations! And they’re an easy way for your company to add value that buyers really want to have—and are willing to pay for.
Remember this: innovations are not inventions. Inventions are hard (think iPhone). Innovations are built upon your current services and products and they often feature convenience, service, status, timeliness and speed.
Also, don’t forget that your company needs innovations too. You sometimes need them to deal with your internal problems. That’s no less of an innovation than one that helps clients and customers.
We’ve collected here a number of articles that include examples of innovations for both your buyers and your internal operations. Read through them and let us know what intrigues you. We have endless imagination and creativity, the two main ingredients of any innovation.