If you want to lose repeat buyers, think of them as “low hanging fruit.” Instead, build healthy relationships with them. After all, they pay you money!
How do you build healthy relationships with clients? Do you work harder and harder to generate prospects, those initial inquiries about your company’s products and services? After all the content marketing, social media campaigns, networking, SEO and publishing, are you pouring resources into moving prospects through your funnel in the hopes they become customers or … Continue reading Are You Gambling on Prospects or Betting on Clients and Customers?