Are You Losing Money the Smarter You Get?

“We now have advanced certifications to serve you better!” Companies pursue certifications as a top line revenue growth strategy. Websites for services companies of all kinds list all their certifications right up front. They hope these all-caps letters are differentiators and magnets. The message is “We’re even more capable than we were before.” Do these … Continue reading Are You Losing Money the Smarter You Get?