The Power of Bundles

What motivates a buyer to approach your company? Most of the time buyers come to your company to meet a need or a want. “I need my tax return completed” or “I want a more energy efficient heating and air conditioning system” or “ We have to get our people on the same page.”

It’s perfectly understandable that your company would offer ways to fulfill these needs or wants.

Unfortunately, you get into the habit of selling a la carte: one item at a time, priced individually. This forces the buyer into a sequence of asks, and, more critically, it allows them to look elsewhere each time.

The most powerful source of new revenue is your current buyers. I have worked with hundreds of owners to capitalize on their current buyers and this is often where we start: