What are your blinders hiding?
“I stopped in my tracks when I watched the movie Seabiscuit,” said the newsletter writer. Why? Because the blinders racehorses wear made her think of
“I stopped in my tracks when I watched the movie Seabiscuit,” said the newsletter writer. Why? Because the blinders racehorses wear made her think of
You get ready for work: Morning routine? Check. Clothes, hair, shoes? Check. Laptop or phone? Check Handcuffs? Check. Wait, handcuffs? You know handcuffs. Those steel
You go into the purchase of a house or a car (or an elephant) knowing that what you see is what you’ll get. You’re able
The sun is shining, the white sand beach is lulling you into deep relaxation. Someone comes by offering you a life jacket, just in case.
How many times have you heard or said these comments about discounts? “The firm across town does the same work for a lower rate.” “I
Numbers don’t have intrinsic meaning. What would 10 mean to you if you didn’t understand the number 1? Numbers have meaning because you’ve learned context
Creatives, Knowledge-based Professionals, Specialists or SMEs–When your firm factors competitor’s prices into your prices, you’ve chosen the one thing that is guaranteed to kill your
“How do we calculate the fee that’s commensurate with the value delivered?” That is THE question every services company asks when contemplating the value based
You’ve come to realize that not all clients or prospective clients desire, need, or want the same value, so your firm offers three options: Good,
I read a post about how personality assessments create boxes around people. The test or assessment says “I am this or that”—and therefore I must